HAVEN
LIVE WITH INTENTION
Year
2025
A curated digital storefront featuring a custom 'room-first' navigation architecture, designed to naturally cross-sell products and aggressively drive up Average Order Value (AOV)
Home décor is one of the highest-consideration e-commerce categories. Customers don't impulse-buy a $890 accent chair. They research, imagine, return, and research again. The website needs to support that longer decision cycle at every touchpoint not rush it.
HAVEN's design was built around a room-first navigation philosophy. Instead of filtering by product type "chairs", "tables", "lighting" the collection page filters by room. Living Room. Dining Room. Bedroom. Home Office. This single UX decision mirrors how buyers actually think. They're not looking for "a chair." They're designing their living room. The navigation acknowledges that reality.
The homepage was sequenced to sell atmosphere before product. The hero leads with a full-bleed styled room warm light, considered objects, a sense of life being lived beautifully. Products appear only after the visitor has already emotionally invested in the world HAVEN sells. By the time they reach the product grid they're not asking "do I need this?" They're asking "where would I put this?"
Every product page includes three image types the product on a clean background, the product in a styled room context, and a material/texture close-up. This three-image approach answers the three questions every home décor buyer asks before purchasing: what does it look like, how does it fit in a room, and what is it made of.
A curated digital storefront featuring a custom 'room-first' navigation architecture, designed to naturally cross-sell products and aggressively drive up Average Order Value (AOV)
Home décor is one of the highest-consideration e-commerce categories. Customers don't impulse-buy a $890 accent chair. They research, imagine, return, and research again. The website needs to support that longer decision cycle at every touchpoint not rush it.
HAVEN's design was built around a room-first navigation philosophy. Instead of filtering by product type "chairs", "tables", "lighting" the collection page filters by room. Living Room. Dining Room. Bedroom. Home Office. This single UX decision mirrors how buyers actually think. They're not looking for "a chair." They're designing their living room. The navigation acknowledges that reality.
The homepage was sequenced to sell atmosphere before product. The hero leads with a full-bleed styled room warm light, considered objects, a sense of life being lived beautifully. Products appear only after the visitor has already emotionally invested in the world HAVEN sells. By the time they reach the product grid they're not asking "do I need this?" They're asking "where would I put this?"
Every product page includes three image types the product on a clean background, the product in a styled room context, and a material/texture close-up. This three-image approach answers the three questions every home décor buyer asks before purchasing: what does it look like, how does it fit in a room, and what is it made of.
